The product launch secret every marketer should know
Most product launches are complete failures. This product launch example shows the ingredients for a succesful launch In fact, it’s been reported that about 70% of all new product launches fail within...
View ArticleCreating the best marketing mix for a product launch
How the 4Ps still work for product marketing This article focuses in on the 4Ps, which are the core of the Marketing mix, applied to the product launch. Read our article on the 7Ps of the Marketing...
View Article5 must have e-commerce strategies that will shape 2019
Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business The blinding pace at which digital landscape is growing is impacting every aspect...
View Article3 marketing timeline tips to crush your next product launch
Product launches are the perfect opportunity to develop multilayered marketing campaigns that deploy over extended periods of time. For example, you could begin by crafting a few press releases and...
View ArticleCreating a compelling product launch website
Should you create a separate site and which content do you need? In our experience, you should think carefully before creating a new product launch or campaign site if you have already got a company...
View ArticleTechnology product marketing lifecycle strategies for your IT/High tech business
Grow your IT/high tech business by applying the latest industry strategies for technology product marketing across the product lifecycle What is product marketing? Product marketing describes the...
View ArticleProduct launch marketing plan example
How to create a product launch marketing plan using the RACE Framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global...
View Article3 step go-to-market strategy for software and SaaS companies
How to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework When planning to go live with a new product or service, it’s important to have a clear...
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